Over the past decade Countdown has pioneered the use of reward schemes in the social housing sector.

Initial projects focused largely on broad issues such as reducing rent arrears; however, projects have become more sophisticated as organisations now work with Countdown to help address issues such as:

• Reducing anti-social behaviour
• Reducing rent arrears
• Reducing voids
• Gaining access to properties
• Maintaining the condition of properties
• Completion of important documentation
• Creating community spirit
• Rewarding staff and contractors
• Financial inclusion
• Data capture

The partnership approach is key to implementing successful schemes in Social Housing and Countdown can be involved at all levels. For example, we have added our experience to conducting initial research amongst residents, contributed design and copywriting creative to client promotional materials - including bespoke Countdown cards and savings guides, presented at launch events and provided ongoing marketing support and offer updates for tenant customers and member magazines.